There is a category of purchase that resists the funnel. The customer researches extensively, compares options across multiple sessions, returns to the same pages more than once, and then, at the point of decision, picks up the phone. Legal advice, financial services, healthcare, property, vehicles: across every sector where the stakes are high, the call […]
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https://alltechmagazine.com/high-value-purchases-dont-end-with-a-click-they-end-with-a-conversation/
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