Paid search and performance ads (PPC) are non-negotiable for any modern performance marketer: they drive precise traffic, quick results and measurable ROI. At the same time, audiences are increasingly skeptical of ads. In fact, a recent Trustpilot report found “96% of consumers do not trust ads anymore”. By contrast, Nielsen surveys repeatedly show people trust […]
from
https://alltechmagazine.com/why-ppc-and-earned-media-are-a-high-roi-team/
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