For a long time, PR operated on a simple assumption: if people read it, it worked. Coverage meant visibility. Mentions meant credibility. The audience was human, and the path from article to awareness felt linear enough to manage. That assumption no longer holds. Today, a growing share of brand discovery happens before a person reads […]
from
https://alltechmagazine.com/pr-in-2026-how-ai-is-reshaping-pr-visibility/
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